We’ll start with the windows, which should draw them in.We’ll break up our tips in the way order they’ll interact with your display: Let’s imagine we’re a customer walking through your store. What can you do in that 90 seconds to stack the deck in your favor? So, let’s talk about the anatomy of a retail display. Within those 90 seconds, 90% of consumers will base their perception of a product based purely off of color. But there’s an unusual display hack that gives you a leg up: color. This gives you a minute and a half to take a customer through the purchasing process, and that’s if they’re even drawn to your items in the first place. When it comes to capturing the attention of a shopper, know that a snap judgment is made about a product in only 90 seconds! That may feel a bit obvious, so we’ll take the research a step further and into the context of retail. In other words, sight makes up most of how we perceive the world. Erica Keeps, over 83% of the information that we process daily is done so through our visual cortexes. Photo Credit: Sandy Alexander Are In-Store Retail Displays Effective?Ĭonstantly setting up and rearranging in-store displays can easily become the bane of a retail worker’s existence, so it’s valuable to share some insight into consumer behavior that demonstrate just how valuable these high-visibility display spaces can be in influencing a shopper’s behavior.Īccording to the research conducted by Dr. The main purposes of in-store displays include previewing new merchandise, showcasing an outfit or set of clothing in its complete form, advertising a sale, or demonstrating a product’s use. This includes the shelves in front of the checkout counter, the pods of mannequins placed across the floor, and any other gathering of items or signs meant to try customer attention. Retail store displays actually make up all of the in-store collections of items configured throughout a location. So, how do you master the art of business feng shui and create retail store displays that will not only look good, but appeal to the purchasing impulse of customers? We’ve got some tried and true tips for you, but first, we want to explain a little more about why you should even care, let alone invest your time and effort into creating retail store displays. While you may not have had intentions of buying that item, or any item at all for that matter, an effective retail store display can stand in as your stationary salesperson converting mere lookers into customers. Most shoppers can relate to the electric allure of an interesting store display, inviting them to touch, try on, and explore the newest and most exciting products. Retail store displays have become such an iconic fixture in the shopping world that they’ve even inspired the creation of the term: window shopping.
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